As a cornerstone of their investment strategy, landlords in Turkey must adeptly navigate the terrain of rental management to ensure profitability while upholding the rights of their tenants. One of the essential strategies to maximize rental revenue is to legally and ethically raise rent in accordance with Turkish tenancy laws. By understanding and utilizing legal stipulations, such as the rate of yearly increases tied to the Turkish Statistical Institute's inflation rates, landlords can adjust rents to reflect market dynamics. To raise rent without infringing on tenant trust and loyalty, transparent communication is key. Providing tenants with adequate notice of increases, demonstrating the added value or improvements made to the property, and ensuring hikes are in line with comparable properties in the area will bolster a landlord's ethical position. For landlords in Turkey, it is critical not to overlook the importance of a human-centered approach to property management while dealing with the financial aspects. Crafting a reputation as a fair and responsible property owner goes a long way in generating positive word-of-mouth and maintaining a low vacancy rate. Documenting all agreements and changes in rent in the tenancy contract, and conducting these transactions in the presence of a lawyer or a certified real estate professional can maintain legality and protect both parties' interests. By implementing these carefully considered strategies, landlords can achieve a balance between maximizing their rental revenue and preserving a harmonious relationship with their tenants, thereby creating a sustainable and successful rental business in Turkey's vibrant property market.