Alcohol consumption in Turkey is a nuanced aspect of the nation's social fabric, reflecting a diverse intermingling of cultural influences and modern lifestyle choices. As a predominantly Muslim country, Turkey's approach to alcohol is informed by Islamic principles that traditionally discourage its consumption. Nonetheless, the nation exhibits a secular framework that accommodates varying degrees of alcohol use across different regions and communities. In major cities such as Istanbul, Izmir, and Ankara, one can observe a more liberal attitude toward drinking, with bars, restaurants, and nightclubs thriving as part of the vibrant social scene. This cosmopolitan ethos sits alongside the conservative values found in rural areas, where abstention may be the norm and social gatherings rarely feature alcohol. Understanding this dichotomy is essential for expats and visitors, who should be mindful of regional sensibilities and always approach alcohol consumption with respect for local customs and traditions. Furthermore, Turkish drinking culture possesses an array of traditional beverages that exhibit the rich historical legacy of the region. Raki, often dubbed the national drink, is an anise-flavored spirit that is deeply intertwined with Turkish dining etiquette, commonly enjoyed with meze in a social setting known as a "rakı masası." Wine production in Turkey also has ancient roots, with the country housing numerous vineyards that craft both indigenous and international varieties. However, the changing political climate and recent regulations have impacted the visibility and taxation of alcohol, leading to shifts in consumption patterns. Navigating these social norms and legal constraints is crucial for businesses and expatriates engaging with Turkey's diverse market. By providing comprehensive insights into the role of alcohol within Turkish society, one can foster deeper connections, better respect cultural customs, and enhance personal and professional interactions in this dynamic cultural landscape.